Timeless Small Business Marketing Strategies

by Andrew Lock

Our small business marketing expert looks at two different marketing strategies that stand the test of time. How can you put them to work for your business?

We're taking another trip into the archives of Help! My Business Sucks to mine more small business marketing gold. And this trip proves that there are still plenty of marketing lessons to learn from the old Mac versus PC advertising campaign. Apple takes the classic state-problem-offer-solution marketing strategy to new heights. How can you use it in your business?

Plus, if you've ever wanted to create your own Web show, you may want to check out the comprehensive, step-by-step package offered in this episode.

Have you been following the Apple versus PC drama? It’s very interesting to see how Microsoft has reacted to Apple’s wildly successful ad campaign. The company has risen to the bait and made ads of its own to defend its corner. I’ll give you the full scoop in this episode, with some clips from the ads.

The viewer question this week is the number one question I receive every day, which surprised me somewhat. It’s not a marketing question, but relates to how I put the web TV show together, and how you can do the same.

Another question that comes up a lot is how to build a website cheaply, quickly, and easily -- those are the three criteria everyone seems to want. Well, this week’s Web resource fulfills all of those needs, and it’s completely free.

The big marketing lesson comes from Nintendo. A few years ago, the company was struggling-- to put it mildly. Sony (PlayStation) and Microsoft (xBox) were dominating the market, and Nintendo was left floundering; until itcreated the Wii.

It’s an astonishing success story. The product of course is revolutionary, but Nintendo still needed creative marketing, and it definitely had that. Nintendo employed a little known marketing strategy that you can use to help your business.

Just click on the video logo, and let us know what you think by posting your comments below.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

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This article was originally published on Friday Jan 27th 2012
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