Reports, Stats and Intel: SMBs and Social Media Marketing

by Vangie Beal

We've distilled the business intelligence from a wide variety of social commerce and marketing reports so that you can give your small business marketing strategy a swift kick in the pants.

If your small business is still sitting on the sidelines of social media marketing, then it's time to get in the game. And creating a sound marketing strategy requires solid research. You’re in luck, because we’ve pulled together a ton of data from top industry reports that will help you understand how potential customers use social media, which can help you attract them to your business.

Social commerce (or social shopping) refers to the growing number of today's consumers who use social networking services and sites to share their latest purchases, deals, product reviews, want lists, and other shopping finds. Keeping track of social media trends, research and statistics gives small business ecommerce site owners a solid foundation to plan and then to create a retail or Internet marketing strategy that is optimized for social media.

The following social media-related research and statistics are free reports or research highlights from trusted industry sources and experts.

Read the complete article: Social Media Marketing & Research Reports for SMBs

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This article was originally published on Tuesday Nov 29th 2011
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