Marketing Tips: Deliver Free, Upfront Value

by Andrew Lock

Want to build trust quickly? Nothing overcomes obstacles faster than delivering value before getting paid. Our marketing expert shows how.

This week, a trip into the Help! My Business Sucks archive yields a classic episode that discusses a powerful small business marketing tip about moving the free line -- a way to quickly build customer trust and loyalty. There are plenty more marketing tips and strategies in this episode, so tune in and learn how you can "get more done and have more fun."

I stayed at a Hilton hotel recently and was shocked to experience their ridiculous room service policy.  See if you agree with me, and let me know your thoughts in the comments below.

This week’s viewer question is about moving the free line.  You may or may not have heard that expression before, which I think was popularized by Eban Pagan.  It’s all about giving customers more free stuff early on in the relationship, so they can get to know, like, and trust you much faster.

In the show I reveal an amazing online alternative to PowerPoint or KeyNote presentation software..  It’s called SlideRocket, and I love it!  I’ll show you a demo in the episode, and I encourage you to try it out.

The big marketing lesson comes from Bose, the audio equipment company.  I'm not impressed with all their products; many are cheaply made and don’t last long in my experience (some people even say Bose stands for Buy Other Sound Equipment), but they definitely understand marketing, that’s for sure.

Enjoy the show; simply click on the video logo below. And as always, let us know what you think. We love to read your comments.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

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This article was originally published on Friday Dec 9th 2011
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