How to Avoid 5 Common Small Business Marketing Mistakes

by Andrew Lock

There's a right way and a wrong way to promote your business. Our marketing expert lists five common mistakes you can easily avoid. Plus more free marketing tips and resources.

It's no secret that Small Business Computing is a huge fan of Andrew Lock's small business marketing Web TV show, Help! My Business Sucks. After all, we post his webisodes on our site regularly. This week we're running an archived episode from 2009 with great marketing info that's as relevant today as it was when it first aired.

One thing to keep in mind; don’t sign up for the seminar mentioned in the show -- it's long gone, and you don’t want to be the only person sitting in the auditorium, now do you?

In this episode I start off with some (hopefully) revealing information about how best to use ValPak or a similar coupon service to promote your business in your local area. There are common mistakes that you can easily avoid, and I’ll point out the five biggest blunders that business owners make when using those types of promotional services.

Next up, there’s a question about whether to reveal your company’s pricing online. Or is it better to have people submit a request for a quote? What do you think? I’ll give you my opinion, and the reasons why I believe it to be the right approach. Let me know if you agree or disagree.

I hate checking voice mails, and now I don’t have to since I found this affordable online resource. It’s an inexpensive service that automatically intercepts your voicemail, transcribes the messages to text, and then emails you the response. Very cool, it definitely suits the way I like to work. Actually, it’s also great for when I’m in a meeting because I can read voice messages on my phone, even while I’m still sitting in the meeting. I reveal the service name in the video.

The big marketing lesson this week is from DirecTV, the well known satellite TV service provider in the U.S. DirecTV know what customers want, and it's found a way to avoid lots of unnecessary customer service calls, so the company benefits as well as the customers. I’ll show you how you can apply the principle in your business.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

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This article was originally published on Friday Apr 6th 2012
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