One of the most popular and effective ways to drive sales is through free shipping -- and there's no better time to jump on the free shipping bandwagon than during the holiday shopping season. It's so popular in fact, that there's an entire day dedicated to free shipping, and while it's right around the corner, it's not too late to incorporate it into your holiday small business marketing strategy.
Check out what our ecommerce expert has to say on the subject, give your customers a bit of holiday cheer and ring up more sales as you ring in the New Year.
This holiday season consumers are expected to shop earlier, spend less and do their homework to find the best deals and most value for their money. New ecommerce holiday research from SymphonyIRI Group predicts that 74 percent of consumers will be spending less than $800 in total on the holidays and 73 percent will begin shopping before December first.
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