Lots of small business ecommerce retailers use social media to reach out to customers – current and potential – to build loyalty, and more importantly, to increase sales. But there's the rub; it's not always easy to create the content you need to engage your customers, and then figure out exactly how those efforts translate into actual sales.
PowerReviews offers a suite of tools designed to take on that sometimes daunting task, and our resident ecommerce expert takes a look at the social media measurement tools.
Read the complete article: Measure the Value of Social Activity With PowerReviews ESS
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