Blog Vs. Website: Which Does your SMB Need?

by Andrew Lock

If your small business has a blog, does it really need a website, too? Our small business marketing expert explains the best approach for promoting your business online.

You might be surprised to know that many small businesses still do not have a website. In this classic Help! My Business Sucks archive episode, Andrew Lock explains the difference between a blog and a website, and the best way to promote a small business online.

You'll also learn about a free Web analytics tool; hey, you'll need that once you get your website up and running. Plus, this episode includes a great lesson on why price isn't always your customer's number one concern -- even in a recession. Just click on the logo below to watch the episode, and don’t forget to let us know what you think of these small business marketing tips.

When was the last time you received a thank you card from someone at a big business? It’s amazing how rarely that happens, isn’t it? I’ll tell you about my experience.

I’ll also share the results of my experiment to give customers the chance to name their own price for my new eBay book -- you’ll be surprised at what happened.

This week’s question is from a balloon artist who has a blog, but he wants to know whether he should also have a website. Do you understand the difference between a website and a blog for business? I’ll explain all in this episode.

If you don’t know who visits your website, you’ll love the free Web tool I show you in the video. It’ll help you increase your conversions dramatically.

Finally, this week’s big marketing lesson is from 1-800-GotJunk, a highly successful franchise operation in the USA. I'll show you how you can incorporate their tactics in your own business.

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!
This article was originally published on Friday Mar 16th 2012
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