How to Segment Email Marketing Lists

by Vangie Beal

We tap Campaigner' expertise on why small businesses should segment their email marketing lists. Plus five tips on how to do it.

Email marketing is one of the most cost-effective ways to reach your customers. Not only that, it offers impressive ROI -- $42.08 for every dollar spent, according to research by the Direct Marketing Association.

Segmenting your email lists can help your email marketing campaigns become even more successful, as this article from our colleagues at Ecommerce-Guide ably shows. Give it a read -- even if you don’t have an ecommerce component to your business, you'll benefit from better email marketing practices.

From building customer loyalty to acquiring customers and communicating promotional offers, email marketing has changed the way small business ecommerce site owners do business today.

Most companies realize there is much more to email marketing than just scoring a customer's email address and sending content every couple weeks. Email marketing requires practice and dedication to be a successful marketing and communication tool for your small business.

Read the complete article: Email Marketing Tips: Segment Lists for Targeted Campaigns

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This article was originally published on Friday Sep 16th 2011
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