Small Business Marketing: Focus on the Why

by Andrew Lock

Our small business marketing guru says people care about why, not what, and he offers principles that you can apply to any business. Plus, learn the benefit of keeping it simple.

When times get tougher you need to get smarter about your marketing. That's the basic takeaway from Andrew Lock, our small business marketing expert. In this archive episode of his show, Help! My Business Sucks he offers tips on succeeding in a competitive market and how keeping your products and services simple and user-friendly work best (just ask Google).

He also recommends a Web resource to help you save time and increase productivity. Who wouldn’t want that? Just click on the video link below to enjoy the show. Hey, did you know it's the number one marketing Web TV show on iTunes? It is…so click already and check it out.

You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

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This article was originally published on Friday Jul 8th 2011
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