As traditional marketing methods -- think newspapers and Yellow Pages -- dry up and modern Internet marketing methods focus more on national and even world-wide markets, how can local business owners get the word out about their products and services?
Mathew Perry (the audiologist, not the actor), sits down with our small business marketing maverick to discuss ways that area businesses can use a variety of tools both traditional and technological to market themselves on a local level.
As with any business local or otherwise, it pays to stand out from the crowd, and these two experts offer tips to help you focus on what makes your business different from the competition. Just click on the video log below to watch this week's episode, and be sure to leave your comments below. Do you have any tips on marketing your local business? We'd love to hear about them.
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You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."
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