Marketing Tips: Build a Twitter List

by Andrew Lock

Our small business marketing expert shares tips for building a Twitter following and recommends software tools to leverage Twitter effectively. Plus, a free survey tool and ways to get customers into your store.

This week's episode of Help! My Business Sucks offers up another great mix of free marketing tips that you can put to work in your small business. Whether you're new to Twitter or you're tweeting like a pro, you can benefit from tips on how to build a following and how to use the social media platform more effectively.

Take a marketing lesson from Las Vegas, where theaters promoters there have learned that collaborating instead of competing in a down economy benefits everyone. And, it might be time to give up multitasking…see if you agree after learning the three consequences of trying to do it all at once.

As always, our small business marketing guru offers an awesome Web tool, and this one will help you better understand your customers' needs -- for free.

The big-business marketing lesson comes from JoAnn Fabrics, and how it's using education to bring customers into the stores -- and this tip works even for online businesses that don’t have a physical location.

Watch the episode by clicking on the video logo below, and be sure to leave your comments. Can you implement any of these ideas into your business, or do you have other ideas you'd care to share?

You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

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This article was originally published on Friday Feb 11th 2011
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