Small Business Marketing Tips: Product Names Matter

by Andrew Lock

Our small business marketing maverick shows how great ads hook viewers, how one big company used product names to make its mark, how a simple copywriting tweak makes a huge difference.

Do you even bother to watch commercials anymore? Now that Tivo and DVRs let you fast-forward through the ads, marketers have to work harder to capture your eyeballs and your wallet. In this week's episode, Andrew Lock, our small business marketing expert, looks at an example of a successful ad campaign and how you might apply the principle behind it to your small business marketing strategy -- both on and offline.

Sometimes the most powerful results come from the simplest changes. Andrew demonstrates how one small letter can make a big difference in your copywriting success.

Web tools and resources can make a small business entrepreneur's life a heck of a lot easier – and it's even better when they're free. This week's episode offers a nifty Web tool to save you time and aggravation.

What's in a name? Well, everything – product names really do matter. A great product name can help your business stand out from your competition, and that's vital in any case, but especially so if you're in a very crowded market. Andrew offers a lesson from one of the big companies that mastered this concept, and you too can apply the concept to your business.

Just click on the show logo below and enjoy the video. And don’t forget to leave your comments – we really do love to know what you think.

You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

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This article was originally published on Friday Jan 14th 2011
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