We've got more small business marketing strategy and fun for you from our resident marketing expert, Andrew Lock. Back from his adventures in Hawaii, our maverick marketer turns his attention to the inkjet versus laser controversy. You know, the crazy price of inkjet cartridges doesnt seem to be getting any better. He also looks at different ways your employees can promote your business while they're on-site serving customers. If you've watched the show before, you know you'll hear about a great Web tool to make your life a bit easier, and this week is no exception. And, if you're looking for ways to keep your customers engaged on your small business website, you'll appreciate the segment about eDiets.com. Just click on the video logo below to enjoy the episode
If you've watched the show before, you know you'll hear about a great Web tool to make your life a bit easier, and this week is no exception. And, if you're looking for ways to keep your customers engaged on your small business website, you'll appreciate the segment about eDiets.com.
Just click on the video logo below to enjoy the episode
Ink for inkjet printers costs an outrageous $8,000 a gallon. Not that you would ever buy a gallon of it, but that illustrates how ridiculous the cost is. Is a laser printer a better option? What's your opinion?
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This week's question raises the subject of having home service providers (plumbers, electricians, carpenters etc) handing out business cards. Thats fine, but theres a lot more you can and should do, in my opinion. First impressions count, so its really important to give attention to clean uniforms, overalls etc.
I've found a resource that lets you find similar websites. I use it to find joint venture partners in my niche, new competitors in my niche, and other sites that are like useful ones that I already use. Try it, youll soon pick it up. The big marketing lesson for this episode is from eDiets.com. Theyve done a great job with the interactivity options on their home page. I discuss why this is important, and how you can achieve the same result with your marketing.
As usual, let me know your opinion about the topics covered in the show to help your small business this week leave your comment below, its really easy to do.
You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."
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