There's nothing wrong with being different. In fact, standing out from the crowd is the best way to build your business. This week Andrew Lock, our small business marketing guru and all-around expert at being different, looks at marketing strategies employed by Norwegian Cruise Lines and talks about how you can adapt the basic principles into your small business.
Im away this week, so Ive dusted off one of my favorite shows from the archives, for you to enjoy again. Thats called re-purposing (a marketing lesson) and since its more than 18 months since this episode first aired, I hope youll enjoy it with fresh eyes!
The show revolves around a NCL cruise, and theres lots of marketing lessons along the way that you can use in your small business.
As usual, let me know your opinion about the topics covered in the show this week leave your comment below, its really easy to do.
You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."