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How to Build an E-mail Marketing List

by Helen Bradley

A good e-mail-marketing strategy helps drive sales and retain customers. Helen Bradley discusses the right way to conduct a campaign.

It’s an old marketing adage that it’s easier to sell more to someone who has already bought from you than it is to chase new customers for your products. A simple way to keep in contact with your customers is to e-mail them on a regular basis, which means you'll need to store their details in a mailing list database. In this article, I’ll explain how to set up a mailing list, what you may expect to find in a list manager and how to build the list itself.

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This article was originally published on Thursday May 7th 2009
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