Small Business Case Study: Why Move to Cloud Computing?

Small business owner Dan Demaree describes how moving his company's IT infrastructure to the cloud relieved tech frustration, improved productivity, and promoted business growth.

By Dan Demaree

Frustration is a powerful motivator. It drives us to make the changes necessary to move our businesses forward. But some changes require up-to-date technology to power the business. My company, DPR Group, Inc., a full-service public relations, marketing and communications agency, was stuck in a technology rut that stymied our productivity and limited our growth. Our frustration culminated just before we broke free of the break-fix model of managed services and leaped ahead with cloud computing.

Growing a Small Business

I founded DPR Group with a vision to open small satellite offices in technology hubs throughout the eastern United States. At the time of my technology challenge, I had expanded to two offices for nearly 15 employees with our headquarters in Germantown, Maryland, and a second office in Cary, North Carolina.

However, providing expert public relations and marketing services to high-tech companies requires a strong technology infrastructure to effectively communicate with our clients. Without an on-site IT resource, one of our obstacles to growth was finding a way to keep all our in-house technology running smoothly.

Technology Issues Can Weigh Down a Business

For four years, we worked with a managed services provider to help maintain our PCs, a Dell PowerEdge Server, and internal networks in both of our offices. Although the CEO of our managed services provider spoke eloquently about his company's preventative approach to computer maintenance, they actually spent far more time trying to fix things after they broke.

 DPRGroup moves IT to the cloud

The DPR Group left break-and-fix tech support behind and moved its IT infrastructure to the cloud with good results.

This resulted in a number of issues that challenged our ability to maintain the high-level client service that we offer. Downtime, latency, reliability, and accessibility were just a few reoccurring issues. For example, our managed services provider would frequently run software updates on Sunday nights and, due to compatibility issues with the updates and a lack of testing, the server would often crash on Monday mornings. This left our staff scrambling to work from back-up files, while the managed services provider attempted to fix the problem.

Also, when working remotely, our staff used Virtual Private Networks (VPNs) with severe latency and connectivity issues that caused delays and required additional time to complete basic tasks such as reconnection, file uploads, or even simply writing an email.

Our managed services provider also experienced a lot of personnel turnover. Every time someone new started working on our account, we would have to re-explain everything about not only the issue we were having, but also how our entire system was set up because the "new expert staff" was not familiar with our system.

Not unexpectedly, I received daily complaints from my staff about how technology issues were making it difficult for everyone to do their job effectively. After discussing specific challenges with each of my staff members, I calculated that every employee was losing from seven to nine days of productivity per year due to time spent waiting for a tech to fix the problems. I finally said, "Enough is enough. There has to be a better option!"

Selecting the Right Cloud Provider

I started my search for a new vendor by talking with a number of managed services providers that all promised to do a much better job of maintaining our computers and networks. More importantly, I started hearing the term "cloud computing," and learned that it could streamline a lot of processes and significantly improve our productivity. Although I thought the cloud might be a better model for us, I worried that we also would need a local IT resource to maintain the basic hardware in our two different offices.

After reviewing proposals from a number of providers within the Washington, D.C., metro area, I selected Virgina-based Cetrom Information Technology to take us to the cloud. This cloud computing service provider stood out from the rest for a few primary reasons. First, Cetrom offered a truly hosted cloud model. Other cloud providers would host data on the cloud, but install applications locally. It was either that, or we would have to use limited-functionality, software-as-a-service (SaaS) versions of our standard software. Cetrom, however, hosted the full, traditional versions of our software in the cloud and seamlessly mirrored a local environment.

Though Cetrom provides exceptional backup services—multiple, geographically dispersed, U.S.-based data centers and daily tape backups—the company also offers a hybrid option for an added layer of redundancy. The Cetrom Hybrid places a small server on site in my headquarters that replicates the data to and from the cloud in real time. It gives me peace of mind, since I was previously used to having all our IT within the office.

Also, Cetrom's senior-level engineers really took the time to understand our business goals and processes during roll out. From there, they designed our cloud solution—with strong business continuity and disaster recovery plans, and easy access to key applications—around our business, instead of making us adapt to a rigid, out-of-the-box solution.

When discussing our IT needs with Christopher Stark, Cetrom's CEO, he said, "We find that 90 percent of companies want most of the same features, but customizing the remaining 10 percent is the icing on the cake that personalizes the implementation and ensures it's a perfect match for each of our clients."

Moving a Small Business to the Cloud

Cetrom conducted an initial evaluation to determine the status of our current hardware and software, which resulted in a recommendation to purchase brand new Dell Optiplex PCs for our staff since the previous hardware was showing signs of age. This seemed like a large up-front cost until I also learned that we would replace the two large servers with just one small Dell mini-server for the Cetrom Hybrid implementation. The cost evened out, and was far outweighed by the ultimate value of the solution.

The next step was to organize our files and determine which ones Cetrom engineers would either move to the cloud or archive, and how they would set up the cloud-based file configuration. Although this step was time-consuming, it resulted in a filing system that organized more than 10 years of data into a structure that would keep us organized in the future.

To avoid lost productivity hours, Cetrom's engineers migrated our applications and data over the weekend and met us in the office the following Monday morning to help train our staff and to ensure everything functioned as planned. It was important to understand the difference between working locally in the office via the Cetrom Hybrid versus working via the cloud at any location. After just a few directions from the Cetrom staff, my entire staff was back to working as usual—except with no technology interruptions.

Cetrom, a cloud-based managed services company

Demaree chose Cetrom, a cloud computing service provider, to manage his company's IT infrastructure.

The Real Benefits of Working in the Cloud

Working in the cloud provides numerous benefits. The primary benefit is the anytime, anywhere access to all our files and applications, with only an Internet connection. The ability to set permissions by users is also extremely beneficial as it ensures only authorized personnel have access to files, such as financials.

Cetrom not only maintains its equipment and ensures the security of all its clients' data, the company also constantly reviews the applications and services it provides clients to ensure they are the best available. Since moving to the Cetrom cloud, the company has changed spam filters for our email a few times, and each time we've seen an improvement. The current version now catches about 99.5 percent of all incoming spam emails—an immense improvement over our previous provider.

Perhaps the most important benefit of all is system reliability. Cetrom has a track record of zero downtime since its founding nearly 15 years ago. This one aspect returned nearly 10 hours of productivity back to my staff—equal to $50,000 annually—so they can focus on serving our clients.

Since moving to the cloud, it became clear to me that physical locations in the various technology hubs were no longer necessary. I could hire individuals in different geographies as necessary, and they could easily work from the cloud in the comfort of their own homes.

So, I decided to close my North Carolina office and consolidate all essential business functions into our main headquarters. The cost savings from operational expenses in North Carolina—more than $70,000 annually—allowed me to move from our Germantown, Maryland, location to a larger, nicer office in Frederick, Maryland, with double the capacity for staff.

With our old break-fix model of IT management, the office move would have been traumatic, with inevitable downtime and staff trying to work at home without access to vital files. However, since moving to the cloud, our staff worked from home for several days while Cetrom helped to make sure everything worked properly in the new office.

The Cloud Moves Small Business Forward

Migrating to the cloud with Cetrom was one of the best business decisions I ever made. We have not had any downtime since we started with Cetrom, our data is available anytime, and I don't receive complaints from the staff about technology issues anymore. Furthermore, I recently took a 10-day trip to South America and accessed my email and files using my laptop on the beach in Peru.

Although moving your business to the cloud takes some effort, the benefits are well worth it. My advice? Talk with a number of cloud vendors and their customers to compare features, benefits, and price, because there are definite differences in offerings. Find a cloud computing provider that uses the best-in-class options from each software vendor and will shape its solution around your business. This is how cloud computing eliminated DPR Group's technology frustrations and continues to support our business growth.

 Dan Demaree is the founder and president of DPR Group, Inc., a company that offers public relations and marketing services to technology, manufacturing, supply chain, healthcare and professional services companies. You can reach Dan at ddemaree@dprgroup.com.

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This article was originally published on Friday Sep 4th 2015
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