Is SalesForce Painting SMBs Out of the Picture?

by Laurie McCabe

Salesforce got its start catering to the needs of small business, but does the CEO's vision of the social enterprise include SMBs? And can they afford the products required to become one?

When it comes to CRM and cloud computing, Salesforce.com is an undisputed leader, and you'd be hard-pressed to find a more accurate bellwether on the state of cloud computing and where it's headed.

Last week Salesforce held Dreamforce 2011, an annual conference it bills as "the cloud computing industry event of the year." Small business analyst Laurie McCabe -- a frequent contributor to Small Business Computing -- attended the event and, while impressed with CEO Marc Benioff's compelling future vision of business as the "social enterprise," she wonders whether that vision adequately addresses the needs and budgets of small businesses.

Read Laurie's thoughts on the subject, and please weigh in with your opinions, too.

Read Laurie McCabe's full blog post: Is Salesforce.com Outgrowing SMBs?

Salesforce.com’s Marc Benioff is a great visionary with a big appetite for change. From packaged software to the cloud, from CRM to platform-as-a-service, he’s painted a color by number picture for businesses to emulate. But does his latest work, “the social enterprise” come with an easy enough guide for small businesses to paint it?

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This article was originally published on Wednesday Sep 7th 2011
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