Direct mailing is still an important part of a small business marketing plan, but how can you track the results and measure success? Andrew Lock covers that and other affordable marketing strategies for small business entrepreneurs. Check it out below.
I was almost stuck in the massive snowstorm dubbed Snowmageddon that hit the East coast last week. In my time in New York City I noticed the demise of one of the most well-known landmarks in the middle of Times Square can you guess what it is?
Postcard marketing is a valuable tool for advertising and promoting a product or service in almost any business. Our question relates to the subject of tracking the results from a postcard marketing campaign. Any ideas? See if you agree with my recommendations.
The nifty Web resource in this episode will help you discover whether youre paying a fair price for your rental property, regardless of where you live. You can enter what youre currently paying and the system will show you comparisons with your neighbors, so you can see if youre getting a good deal, or perhaps being royally ripped off!
I saw a great ad from Soundview Executive Book Summaries recently. It presented two columns: on the left hand side was the problem and on the right, the solution. This format for advertising is as old as dirt, but its proven to be effective. Ill show you WHY its such a good formula to follow, and Ill also show you how to adapt it for your small business.
Let me know your opinion about the topics covered in the show this week leave your comment below, its really easy to do.
Enjoy the show!
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help you "get more done and have more fun."
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