Whether you own a brick-and-mortar store and want to start selling on the Web, or you're ready to start a new business online, a mobile-friendly website is not an option, it's a necessity. With more and more consumers shopping with smartphones and tablets, you need your website to look good on -- and work well with -- a variety of hand-held devices. If it doesn't, your customers will simply spend their money somewhere else.
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For many years, the standard in online Web shop design was to build your site for the desktop PC and make sure different Web browsers rendered the site usable. With a huge upswing in consumer adoption of mobile phones, however, the key ecommerce trend for 2012 is making sure your online store provides a good shopping experience for the more than 82.2 million people in the U.S who use smartphones.
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