What Keeps SMBs from Expanding Online?

Friday Jun 22nd 2012 by Nathan Eddy

A study polls small businesses about their views on adding an online store, social media and software-as-a-service.

What do the majority of small business owners want more than anything? More customers. And adding an ecommerce component to a brick-and-mortar business is an effective way to increase the potential audience. Software-as-a-service (SaaS) and social media make expanding online easier than ever and yet, according to a recent survey, obstacles remain.

Our sister site, eWeek, takes a deeper look at that survey by Dydacomp to see what else it reveals about small business online aspirations.

Small businesses are turning to software as a service (SaaS) and social media offerings to boost their online sales, but significant hurdles remain.

Small and midsize businesses are looking to attract new customers but struggle with implementing a technology infrastructure to manage online stores, which could expose them to a wider audience, according to a survey from business automation and order management solutions specialist Dydacomp.

Read the complete article: Social Media, SaaS Provide Opportunities for Small Business E-Commerce

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