What Keeps SMBs from Expanding Online?

by Nathan Eddy

A study polls small businesses about their views on adding an online store, social media and software-as-a-service.

What do the majority of small business owners want more than anything? More customers. And adding an ecommerce component to a brick-and-mortar business is an effective way to increase the potential audience. Software-as-a-service (SaaS) and social media make expanding online easier than ever and yet, according to a recent survey, obstacles remain.

Our sister site, eWeek, takes a deeper look at that survey by Dydacomp to see what else it reveals about small business online aspirations.

Small businesses are turning to software as a service (SaaS) and social media offerings to boost their online sales, but significant hurdles remain.

Small and midsize businesses are looking to attract new customers but struggle with implementing a technology infrastructure to manage online stores, which could expose them to a wider audience, according to a survey from business automation and order management solutions specialist Dydacomp.

Read the complete article: Social Media, SaaS Provide Opportunities for Small Business E-Commerce

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!
This article was originally published on Friday Jun 22nd 2012
Mobile Site | Full Site