Will Big Data Live Up to SMB Hopes?

by Ann All

Two surveys show that while not all small business owners have their head wrapped around what Big Data actually is, those who do expect big things from it. Can it deliver?

Surveys from SAP and Informatica, reveal small business perceptions and definitions of Big Data -- and the very high hopes SMB owners have of what Big Data can do for their business. Our colleague, Ann All, at our sister site EnterpriseAppsToday, takes a look at the survey results and what it might mean for small business owners.

While just 25 percent of SMB executives agreed on a definition for Big Data, that doesn't mean they don't have high expectations for how it can impact their businesses. Seventy percent of respondents to a SAP-commissioned survey said they would expect a return on Big Data investments within one year.

Read the complete article: SMBs Have Big Expectations for Big Data

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This article was originally published on Wednesday Jun 27th 2012
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