Choose the right ecommerce solution
There are dozens of ecommerce platforms and shopping carts out there aimed at small businesses, but which one is right for your business and the person who will be managing the site? (BigCommerce is a popular choice, but it may not be right for every small business owner.)
While seeing examples of other sites created using that ecommerce software is a good start (i.e., make sure you like the templates or, if you are planning on hiring a professional designer, what other pros have done with the software), nothing can replace actually using the software.
Before you sign up, do a free trial. The software company doesn't offer a free trial? Don't use it. And when doing the free trial, be sure you can easily add and delete products and add and delete Web pages. Does the software come with SEO tools? Does it offer social media (i.e., Facebook, Twitter and Pinterest) integration? These are all must-haves in today's ecommerce world. Finally, be sure to check out the company's refund policy before you hand over your credit card information.