OK online retailers, if you do one thing this year, make it count and make it mobile. Yes, it's time to place optimizing your website so that your customers – current and prospective – can find and access your site using mobile devices at the top of your to-do list.
Our resident ecommerce expert, Vangie Beal, outlines why you need to move to mobile.
Last year the top ecommerce trends focused on social integration, customer analytics and ecommerce remarketing. This year, it is clear that the days of building websites to best service consumers who mainly shop on a computer or laptop are over.
Mayan prophecies aside, 2012 is all about mobile customers. If you're not mobile, you're simply not competitive. And your ecommerce business will suffer as you lose sales to competitors who provide a good shopping experience on mobile devices.
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