Business Benefits of a Collaborative Culture

Friday Oct 7th 2011 by Laurie McCabe
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A survey of more than 800 SMBs details the benefits of fostering a collaborative culture. Bottom line: Reward team, not just individual achievement.

According to a study conducted by The SMB-Group, a research firm that specializes in the small business market, there's a lot more to creating a collaborative culture than a warm, fuzzy feeling. Small businesses that foster and reward collaboration and team work instead of simply recognizing individual achievements gain a business advantage over companies that do not.

SMB-Group Co-founder and Principal Laurie McCabe (a frequent contributor to Small Business Computing) discusses the results of her company's 2011 SMB Collaboration and Communications Study in her latest blog posting.


How collaborative is your business? Do you tend to favor and reward individual accomplishments or team achievements? And how does your corporate collaboration culture affect your business?

These are just a few of many questions we asked in the recently completed SMB Group and CRM Essentials 2011 SMB Collaboration and Communications Study, in which we queried more than 800 SMBs (small business is 1-99 employees; medium business is 100-999 employees) decision-makers and influencers about:

Read the complete article: The Collaboration Advantage for SMBs

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