Dell Aims to Simplify Complex IT

Wednesday May 4th 2011 by Rob Enderle
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Rob Enderle takes a closer look at Dell's strategy to offer companies business tools that make dealing with a complex world easier.

Dell's been thinking outside the computer box for some time now, expanding beyond merely building and shipping PCs around the world to become, among other things, a small business IT services provider.

The company's overall strategy, which Rob Enderle describes in detail on our sister site Datamation, includes the cloud and recognizes the rapidly blurring line between consumer and business products. It also involves a large number of acquisitions. Be sure to read the full story -- Dell's not your parent's PC maker anymore.


Dell’s Analyst Meeting is kicking off in Austin this week. This is where they lay out their strategy for the coming year for a collection of industry and financial analysts. The opening talks are from their head of strategy, CFO, and Steve Felice (one of my favorite Dell folks) who heads their consumer and small/medium business effort.

Read the complete article: Dell's Strategy: Embracing Cloud, Consumerization of IT

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