When Small Business Accounting and CRM Collide

Thursday Apr 14th 2011 by Laurie McCabe
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Intuit and Salesforce.com integrate two of the most popular small business software applications. Analyst Laurie McCabe looks at how this arrangement might benefit small business.

With more than 4.5 million customers, Intuit's Quickbooks is easily the top-selling small business accounting software. And when it comes to small business CRM software, Salesforce.com sets the standard. So when the two companies decided to join forces, it seemed like a match made in, well, small business heaven.

The partnership focuses on versions of Salesforce.com’s small business CRM (Contact Manager Group and Professional) that have been pre-integrated with Intuit QuickBooks and QuickBooks Online small business accounting software. Intuit will make these editions available in its App Center.

For a closer look at the partnership details, how the deal shakes out and what it all means for small business owners, we look to Laurie McCabe, analyst and co-founder of the SMB Group. Note that Laurie McCabe is also a frequent, pro bono contributor to Small Business Computing.

Read the complete article: Intuit and Salesforce Partner Up: Who’s the Big Winner?


Laurie McCabe explains more technology trends and buzzwords in our Small Business In-Depth series, Tech Trends You Need To Care About.

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