Small Business Technology: 10 Tips to Green IT

Wednesday Sep 1st 2010 by Gerry Blackwell
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Reducing the amount of energy your company consumes is a smart way to conserve both business and natural resources. Our 10 tips will show how you can save money while serving the greater good.

Small businesses can do their bit for the environment, and reduce costs, simply by being a little smarter about how they use information technology. Start here with our top 10 green IT tips, compiled with help from consultant Roger Hyde, of ConsultITGreen. They’re presented in no particular order.

1. Measure Usage 

Examine current business practices to see where you’re using energy now. How many computers, printers, phones, scanners, servers, faxes and other electronic devices do you own? How are they used? How much energy do they consume?

Your electric utility may offer free energy audits. Some may also offer networked meters that let consumers (and businesses) see how much energy they’re consuming as they consume it. Measuring first not only helps you see where you could save, Hyde said, it also lets you see bottom-line benefits when you start implementing green IT practices.

If you use Intuit’s popular QuickBooks small business accounting program (or even if you don’t), take a look at the company’s GreenSnapshot service. It estimates your carbon footprint, provides customized recommendations to help you go greener, and generates we’re-a-green-business marketing materials.

2. Appoint a Green Team

Make green IT a company-wide responsibility. Appoint a green committee of employees from different areas and task them with developing ideas, plans and objectives. They should meet regularly -- during office hours.

The objective here is not just to delegate the responsibility or to come up with more good ideas than you might have thought of on your own -- although both are potential benefits. It’s also a way to ensure that employees feel some ownership for whatever green IT initiatives you eventually decide to take, so they’ll be more likely to support them.

A couple of things to keep in mind. Be sure to include employees you know are keen about green issues -- but not only those employees. And be prepared to implement the ideas your team produces.

3. Consolidate, Outsource  

File this under stating the obvious, but the fewer devices you use, the less energy you use -- and the lower your costs.

Replace separate printers, faxes and scanners with multifunction printers (MFPs) -- once your old devices have worn out. Or use an iPhone instead of a laptop, cell phone and office phone, Hyde suggested.

Server consolidation, reducing the number of physical servers by running several logical servers on each machine using virtualization software, is another key initiative.  Gartner estimates that every physical server eliminated through consolidation saves 7000kWh of electricity annually, or about $700.

You can also consider the ultimate form of consolidation: outsourcing. Use shared data centers, hosted phone systems or cloud computing services. Outsourcers and service providers have to pay close attention to energy conservation -- it’s one of their biggest costs -- and they spread energy usage and costs across multiple clients.

4. Turn Off and Unplug  

The easiest way to reduce energy consumed by IT equipment is to switch it off. Turn off computers at night and configure PC power management utilities to shut down monitors and hard drives when they haven't been used for a few minutes.

If you want to see how much you save simply by turning off computers at night, check out this information on the U.S. government’s Energy Star program website.

Even during the day, turn off peripherals such as printers and fax machines when no one is using them -- which in many offices is most of the time. One radical suggestion: turn off your computer for a few hours every day. It saves power, but might also give you more time to think about your business and interact with employees and customers.

But simply switching off equipment is not enough on its own. Many devices draw power even when “off.” Use power strips and unplug them at night (after powering down the attached devices.) Nokia, the cell phone maker, estimates that if its approximately one billion people worldwide unplugged their phones’ battery chargers when not in use, it would save enough energy to power 100,000 European homes.

5. Buy Green 

If you have to buy new equipment (see below), buy green. Study power consumption ratings for competing products and choose accordingly. Consider integrated devices such as MFPs.

The government’s Energy Star program tests and rates every product that makes claims to energy efficiency (and can back them up). Some state governments offer rebates for buying Energy Star-compliant products -- mostly to consumers, but in some cases businesses too.

Just switching from a desktop computer and CRT (cathode ray tube) monitor to a laptop can save between 50 and 80 percent on energy consumption, according to the European Commission’s Energy Star directorate.

6. Keep IT Equipment Longer 

It’s a fine balance. On the one hand, modern Energy Star-compliant equipment consumes less energy and costs less to run. On the other, upgrading to a modern product costs money and means disposing of old equipment, which all too often ends up in landfills.

It’s almost always cheaper to add more memory or even a faster processor to an old computer, Hyde pointed out. And do you really need that new, faster PC? If you must buy new, donate old equipment or at the very least ensure that you dispose of according to EPA (Environmental Protection Agency) guidelines.

Some computer companies, including Dell and Hewlett-Packard, offer asset recycling programs, taking your old computer and disposing of it ethically when you buy a new one from them. Staples and Office Depot also offer e-waste recycling services.

7. Telecommute 

Green IT has two aspects: reducing the carbon footprint of IT operations, and using IT to reduce carbon footprint elsewhere. Telecommuting -- sending employees home to work or to a satellite office closer to home -- is one way to use computers and telecommunications to reduce carbon footprint.

While computers and other electronics draw a lot of power, Hyde noted that the environmental damage and energy consumption associated with “firing up the SUV and driving into work,” is far greater.

In a recent study titled ‘Workshifting Benefits: The Bottom Line,' Telework Research Network (TRN) estimates that letting one employee work half-time away from the office saves a company about $10,000 a year and the employee up to $6,800.

TRN also estimates that the reduction in driving and gasoline consumption resulting from widespread adoption of telecommuting could cut greenhouse gas emissions nationwide by as much a 53 million metric tons.

8. Virtual Travel, Real Savings

A plethora of new, greatly improved and often very inexpensive online technologies make it possible to eliminate most business travel -- without jeopardizing the business.

Consider eliminating or reducing in-person meetings, even with customers, by using low-cost audio conferencing solutions from providers such as Fonality and 8x8, coupled with Web conferencing services such as WebEx.

To make online meetings more personal, use VoIP-based (voice over Internet protocol) videoconferencing, which costs very little, from providers such as Vidyo, ooVoo or Skype (which is free for two-person video conferences).

Tools such as Central Desktop and Zoho, designed more for non-simultaneous collaboration -- file sharing, collaborative document editing, etc. -- can make it feasible for highly distributed work teams to function smoothly without ever traveling to meet.

9. Go Paperless

Information technology was supposed to make this happen decades ago. It still hasn’t, mainly because people can’t seem to kick the paper habit. The first step: commit to going paperless. Then develop plans for managing the wrenching cultural change. Technology and enlightened policies can do much of the rest.

Reduce the number of printers available to employees. Educate them about the environmental and economic impact of printing. Automatically add a note to emails asking recipients not to print them.

Deliver marketing materials, reports, plans, bills, invoices, etc. electronically. If customers want to print them, they can. You save the cost of printing -- and reduce your carbon footprint. Tell others you can’t accept paper, that you don’t have filing cabinet space, and paper will end up in the garbage.

10. Print Smart

Sometimes you have to print, but even when you do there are ways to reduce the cost and environmental impact.

Adjust printer configurations to ensure margins are the minimum width (to get more print per page), and make double-sided printing the default. When replacing printers, make sure the new ones make it easy to print double-sided.

Use "draft" mode when printing documents internally -- it uses less ink. Re-use paper for internal documents rather than throwing single-sided documents out after use. Finally, consider using Eco-font, a software-based sustainable printing system that uses up to 25 percent less ink.

Green IT for small businesses: it’s not only easy to do, it’s a no-brainer. You save the world and save your company money at the same time.

Gerry Blackwell is a freelance technology writer based in London, Canada. Read his blog, AfterByte

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!

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