Small Business Marketing in the Era of Facebook

Friday May 7th 2010 by David Needle

In her book, The Facebook Era, Clara Shih looks at how social networking provides broader access to customers and does so at unprecedented savings.

If you've been wondering whether you should be marketing through social networks, wonder no more. According to author Clara Shih, social networks have changed the way we do business, and they offer small business owners extensive access to customers at extraordinarily low costs. Datamation has the full story.

Social networks not only give companies broader access to new customers, they do it at unprecedented lower costs, according to Clara Shih, author of "The Facebook Era."

In a speech here Wednesday at the Web 2.0 Expo, Shih explained that she refers to the Facebook Era because the company dominates the social networking market with more than 400 million users.

"People spend over 20 billion minutes a day on Facebook -- you have to be there," Shih said. But it's the broader social network movement, including Twitter, LinkedIn and a growing number of social networks in other countries that represent "a cultural movement" and a "new psychology," she added.

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