Seems like there's a mobile app for everything these days, and trying to separate the good from the bad and the ugly can be a challenge, especially for small businesses. AT&T's new mobile app portal could make it easier. EnterpriseMobileToday.com has the details.
Mobile IT managers of small businesses needing guidance in finding the best mobile applications for their companies have a new tool at their disposal: a mobile app portal from AT&T designed specifically for that purpose.The nation's No. 2 wireless carrier today unveiled an upgraded version of its Small Business Mobile Application Recommender Tool (SMART) that offers improved payment processing and that recommends mobile downloads based on a company's needs or specific industry. Additionally, AT&T today released four new mobile applications that focus on streamlining business tasks in the field and that can be purchased directly from the revamped SMART portal. News of AT&T's small business mobile app portal comes at a time when more SMBs (less than 100 employees) are spending more on mobile apps -- increasing from $241.8 million in 2008 to a projected $616.5 million market by 2012 -- a compound annual growth rate of more than 20 percent, according to market research firm Compass Intelligence. Key in the SMART makeover is a simpler user interface, according to AT&T, that allows mobile managers to learn about, buy and deploy certified, third-party mobile applications from AT&T based on their industry or line of business.
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