ComScore Predicts Rise in Holiday E-Commerce

Monday Nov 30th 2009 by Kenneth Corbin
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The online metrics firm projects that online retail sales will see a small increase over the holiday shopping season.

Small business e-tailers get a bit of holiday cheer in the form of a report from comScore, which projects that the biggest online shopping period of the year will see a small jump in spending. Kenneth Corbin at InternetNews.com reports on the details.


After a healthy start, this holiday season is projected to see a slight increase in online spending, according to Internet metrics firm comScore.

Over the first 22 days of November, U.S. consumers spent $8.21 billion online, a 2 percent increase over last year.

That strong early showing was enough to give comScore confidence to project that the holiday season will cap out with a 3 percent jump in spending over last year, for a total of $28.3 billion.

"The beginning of the online holiday shopping season has gotten off to a positive start, which is a nice improvement over the slightly negative growth rates we've experienced through much of 2009," comScore Chairman Gian Fulgoni said in a statement.

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