How to Pick the Right Color Schemes for Your Website

Friday Apr 27th 2012 by Andrew Lock
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Advice on choosing the best colors for your website, a reminder that "everything is marketing and marketing is everything," and a marketing tip from Coca Cola.

Time for another time-travel trip into the Help! My Business Sucks archives -- this time for great advice on website design. What's the worst color scheme for a website? Can picking the wrong color affect sales? Our small business marketing expert takes on these questions and offers free marketing tips on a range of other topics, including how to adapt another company's proven marketing strategy for your own business.

Just click on the logo below to watch the video. And don’t forget to leave your comments; we'd love to hear your what you think about this episode.


I was at Chicago O’Hare airport the other day, and as I was walking through the food court I glimpsed a handmade sign that made me do a double take. I’ll show you the sign, and you can tell me what you think of the store manager who put it there.

Our question of the week is all about what colors to use for a website design. Good question, because many people don’t think too much about it; they tend to opt simply for personal preference. I'll share a few tips with you and, if you want more on that topic, you can download this special report.

I don’t know about you, but I have a lot of store loyalty cards and it’s a pain to carry them around with me. That's why I love the Web tool that I discovered, courtesy of Adam Weiss, the podcaster. Let me know if it’s useful to you.

Finally, this week's big marketing lesson comes from Coca Cola. It's implemented an intriguing twist on the "build-a-bear" concept at their store in Disney’s EPCOT center in Orlando, Florida. Cool idea, and I want you to benefit from an important underlying principle.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!
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