Learn to Fail Efficiently

Monday Oct 3rd 2011 by Andrew Lock
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Our small business marketing guru interviews Rich Christiansen, successful entrepreneur and author of The Zig Zag Principle. Find out why failure is an option -- as long as you do it right.

This week's episode of Help! My Business Sucks is an extended, 30-minute interview with Rich Christiansen, a successful, prolific entrepreneur and author. In this economy the small business needs all the help it can get, and thankfully Rich has a new book for anyone with an idea or a dream.

It’s called The Zig Zag Principle. If you already have a small business, you’ll find plenty of good advice on how to structure your business in a way that ensures fast and consistent profits.

The Zig Zag Principle confronts most business books head-on. Where most books give you a straight, rigid path to follow; this one permits you to squirrel chase. It’s like no business book you’ve ever read.

Zig zagging is a unique way to set goals, rewards and boundaries. One of the most unique skills Rich teaches in the book is how to fail. “Failing efficiently is vital. If you’re going to fail, why drag it out? Recognize it, admit it, lick your wounds, and move onto your next venture.”

Rich Christiansen has started 32 businesses. 11 were failures, but 12 grew into multi-million-dollar successes. His experience and passion for business can help you, too.

As usual, let me know your opinion about the topics covered in the show to help your small business this week -- leave your comment below, it’s really easy to do.


You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

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