How to Attract Advertisers for Your Website

Friday Sep 9th 2011 by Andrew Lock
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You don’t have to reinvent the wheel. Our small business marketing guru shows how modeling the advertising strategies of successful online business owners can work for you.

It's time for another brand-new episode of pure, unadulterated small business marketing genius! Um, would you settle for small business marketing tips and strategies to help you grow your business? Well, you've come to the right place. Here's what's on tap.

Twinings tea is in trouble for replacing Earl Grey tea with a new blend called THE Earl Grey, which many customers apparently strongly dislike.  Reminds me of the New Coke debacle back in the 1980s  Public feeling was so strong that within three months "original" Coke was reintroduced as "Classic" Coke and New Coke was abandoned.

Our viewer question in this episode is all about how to sell advertising on a portal-style site.  Learn about modeling what other successful online business owners have done, and you can apply this lesson to your own business, regardless of the niche you’re in.

Everyone needs to convert files from one format to another at some point -- a PSD to a JPG, a PDF to a Word document, an AVI to an MPEG2, and so on.  I’ve been using a nifty Web tool that takes the hassle out of the process, handles it all online, and best of all, is completely free.

Our big marketing lesson in this episode of “Help! My Business Sucks!” comes from Sit n Sleep, a mattress chain in California. I’m impressed by how they market their products.  This lesson relates to one particular TV commercial they’ve been using -- it’s a very powerful visual, and you can adapt the principle for your business.

As usual, let me know your opinion about the topics covered in the show to help your small business this week -- leave your comment below, it’s really easy to do.


You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

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