Free Marketing Tips: Be an Expert, Attract Customers

Friday Aug 5th 2011 by Andrew Lock
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Our small business marketing guru offers tips on establishing expertise, rebranding products for a specific audience and a whole lot more. Watch the episode and improve your marketing skills.

We've tapped Andrew Lock's video archive for a great episode loaded with free small business marketing tips that you can easily apply to any business. And of course, Andrew's trademarked humor makes it fun to learn and get work done.

This week's episode features idiotic marketing ideas proposed by contestants in the U.K. version of The Apprentice – hey, it's better to learn from other people's mistakes, right? Plus you'll learn how to establish your expertise and have customers seeking you out, and get a free Web resource to help you gather opinions on any topic. Free research tools anyone? Yeah, we like 'em too.

Finally, Andrew shares an important lesson about rebranding products for a specific audience. Just click on the video link below.


You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

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