The Power of Color in Website Design

Thursday Jun 23rd 2011 by Helen Bradley
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The colors you choose for your small business website say a lot about your business and can make the difference between visitors staying or clicking away.

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Ever click on a website only to recoil in near-physical pain because the site's colors don't exist in nature and should never, ever be combined on a Web page? Your products or services could be the best on the Web but, as ridiculous as it might seem, pick the wrong colors for your website design and people won’t stick around long enough to find out.

When planning -- or redesigning -- your website, you need to pay close attention to the colors you choose to represent your business. Our Web design maven, Helen Bradley offers timeless tips to help you choose the best colors for your small business website.


Of all the choices you make when designing your Web shop, one of the most important is the colors you use when designing the website. Without reading anything on a website, simply seeing the colors it uses can tell you a lot about its products and the company behind it.

That is, of course, provided the designers chose colors that would deliver the right message to the Web shop visitors. In this article I'll talk about color, how to use the color wheel to find color combinations, and I'll introduce you to some tools that can help you choose the right colors for your website.

Read the complete article: Web Design: Tips on Using Color

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