Social Media: Time Suck or Smart Marketing?

Monday Jun 20th 2011 by Vangie Beal
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The answer depends on whether you're making the two most common small business social media mistakes.

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File this debate under "two sides to every coin." Some small business owners believe that setting up shop on Facebook, Twitter and other social media sites is a total waste of time. Plenty of others, however, feel that social media is a smart part of any small business marketing plan.

Vangie Beal, our resident social media and ecommerce maven, talks with an expert who identifies two very common mistakes that small business owners make -- and how a course correction can turn a waste of time into a solid investment.


Social networking sites continue to grow in popularity and the number of people who use them increase daily. Facebook claims over 500 million users; online blogs peg registered Twitter users at the near 200 million mark, and YouTube adds another 488 million people to the social pool.

Small business ecommerce site owners see the potential value in this; after all you can simply create a free account and start interacting with your customers and potential clients.

Read the complete article: Is Social Media a Waste of Time for Small Business Ecommerce?

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