Marketing Tips: How Not to Run Your Business

Friday Aug 13th 2010 by Andrew Lock
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Our marketing maven looks at two big brands and finds that one excels at repelling customers. Plus, tips for posting video on your blog or website and a cool Outlook plugin.

In the dog days of summer, even the most intrepid entrepreneur takes a week of, so we're traveling back into the Help! My Business Sucks archives to share an early, equally informative and still new-to-you episode. It's jam-packed with small business marketing tips, ideas and even a well-deserved rant.

Along with insightful advice on how to improve your marketing strategies, maverick marketer Andrew Lock provides plenty of examples to remind us that "everything is marketing, and marketing is everything." Just click on the video below to watch the episode.


I share some really useful marketing lessons from NCL cruise line, a lesson on what not to do from Best Buy (see if you can relate to that one), how to get video on your website and a nifty plugin for Outlook by the really odd name of Xobni.

The resources I mention in this episode include Xobni.com (spell it backward…ah, now you get the name don’t you?), Mercola.com (the number-one natural health website in the world) and EasyFlashVideo.com (a superb video player with very cool features).


You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!

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