Small Business Marketing: Web Design Tips

Friday Jun 11th 2010 by Andrew Lock
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Andrew Lock outlines must-have small business website design features, offers tips on standing out from the crowd and highlights a marketing lesson from the Four Seasons that you can use for free.

No one knows small business marketing like Andrew Lock. This maverick marketer hosts his own Web show, which you can watch below. This week, he covers a range of topics including essential Web design tips to make your small business website more effective, ways to differentiate yourself from your competition and an easier way to transcribe audio presentations. Click on the Help My Business Sucks logo below to watch the full episode.


As a struggling small business owner, you must learn to stand out from the crowd. Every business has competition, so how do you persuade customers that you’re better a choice than the next company down the road? It’s tough, which is why I address this topic of getting noticed, in this episode

Website design is fraught with difficulties, especially when you’re dealing with Web designers who are in love with Flash. Yes, Flash sites can look great, but they won’t get the traffic or response that non-Flash sites get, that’s a fact. I’ll share three other website design tips from a business stand point in this episode.

I’m a big fan of transcriptions, and you should be too, because it’s a great way to leverage existing content. But who can you trust to do a reliable, accurate job, fast and inexpensively? Ah, I’m glad you asked! Watch the episode to find out.

Finally, a big marketing lesson from The Four Seasons Hotel chain. This is a laughably simple strategy that any business owner can implement for free, and it will work for you, just as it has worked for The Four Seasons group.

As usual, let me know your opinion about the topics covered in the show this week -- leave your comment below, it’s really easy to do.


You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!

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