Small Business Marketing Strategies You Can Adopt

Friday Jun 4th 2010 by Andrew Lock
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Andrew Lock shows how to serve your customers by challenging industry norms, innovate with existing products and combine information with promotion to with your customers.

There's nothing wrong with being different. In fact, standing out from the crowd is the best way to build your business. This week Andrew Lock, our small business marketing guru and all-around expert at being different, looks at marketing strategies employed by Norwegian Cruise Lines…and talks about how you can adapt the basic principles into your small business.


I’m away this week, so I’ve dusted off one of my favorite shows from the archives, for you to enjoy again. That’s called “re-purposing” (a marketing lesson) and since it’s more than 18 months since this episode first aired, I hope you’ll enjoy it with fresh eyes!

The show revolves around a NCL cruise, and there’s lots of marketing lessons along the way that you can use in your small business.

As usual, let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.


You'll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!

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