In-N-Out Burger: 4 Big Marketing Tips for SMBs

Friday Dec 4th 2009 by Andrew Lock
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Andrew Lock goes on location to demonstrate how small business owners can easily apply the marketing strategies that help this fast food company stand out from the crowd.


Andrew Lock
Just because a successful company’s big, doesn’t mean you can’t modify its tactics and apply them to your own business. In this episode of Help! My Business Sucks, Andrew Lock moves out from behind his desk to check out the crazy success — and the marketing reasons behind it — of In-N-Out Burger, which recently opened in his home town.


In-N-Out Burger is a fascinating company in the fast food business. They’ve bucked all normal trends to create a company that truly stands out from the crowd. In this episode I’ll reveal four big marketing lessons you can adapt from In-N-Out to use in your own business.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!


You'll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."

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