A good e-mail-marketing strategy helps drive sales and retain customers.
Helen Bradley discusses the right way to conduct a campaign.
Its an old marketing adage that its easier to sell more to someone who has already bought from you than it is to chase new customers for your products. A simple way to keep in contact with your customers is to e-mail them on a regular basis, which means you'll need to store their details in a mailing list database. In this article, Ill explain how to set up a mailing list, what you may expect to find in a list manager and how to build the list itself.
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