3 Essential Elements for a Great Domain Name

Friday May 4th 2012 by Andrew Lock
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What goes into making a really good domain name? Our small business marketing expert reveals three must-have components.

Could you use some help coming up with the perfect domain name for your website? Then you'll definitely want to check out this archived episode from small business marketing maverick Andrew Lock. He offers three tips to help you craft the perfect domain name. Plus, the episode includes a Web resource for finding the lowest airfares and a great marketing strategy from a U.S. chain that you can adapt for your small business.


Did you notice that both Haagen Dazs and Ben & Jerry’s have released tiny snack size versions of their popular ice creams – available in supermarkets? They sell for around a $1, so the profits must be substantial.

A lot of people send in questions about registering domain names, so I think this domain-naming segment will be helpful for you. It’s about how to register the best possible domain name for a business. I’ll give my top tips that you need to keep in mind.

As you may know, I travel a lot, and it makes sense for me to keep an eye on airfare bargains. While I use Kayak.com much of the time, I’ve also found Airfarewatchdog.com to be really helpful, for a number of reasons that I explain in the episode this week. Both are good tools for different reasons.

This week’s big marketing lesson comes from The Guitar Center, which is a national chain of music stores in the USA. It does a great job of staying connected with customers via direct mail, and I was impressed with one particular strategy that I explain in this episode. You can do something similar, and I’ve even researched some resources to help you implement the strategy, fast.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses "get more done and have more fun."

Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!
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