Many technology pundits predict that social media and the integration of it with small business websites and applications is a hot marketing trend to watch for 2012. Clearly Zoho agrees, as its latest version of Zoho CRM aptly demonstrates. We take a look at what's changed and what new features the small business CRM cloudware offers.
The latest release of Zoho's flagship Customer Resource Management (CRM) product shows the impact of social networks on managing and tracking customers. It also demonstrates the importance of tight integration with other applications.
Zoho made it a design focus to simplify the process of bringing in information from external applications and to provide integration points to internal data through an Application Programming Interface (API) and something Zoho calls Webhooks.
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