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First Look: Palo Alto's New Planning Site for Small Business Owners

Wednesday Feb 27th 2002 by SmallBusinessComputing Staff

Mplans.com provides tips, tactics and strategies that may help small business owners and managers develop marketing and advertising plans.

Wayne N. Kawamoto
Managing Editor, www.smallbusinesscomputing.com

Palo Alto Software launched www.mplans.com, a website that is designed to provide small businesses with resources to help them create marketing and advertising plans.

According to the company, the Mplans.com website is a logical offshoot of Palo Alto Software's www.bplans.com business planning site. While Bplans.com is designed to support the planning needs of a myriad of industries, providing resources, reports, information, and software, Mplans.com, on the other hand, focuses on marketing planning.

The Mplans.com website includes a variety of resources to help marketing and communications specialists develop complete marketing and media plans, including:

- 30 sample marketing plans for a variety of industries.
- Marketing and advertising planning software.
- Articles relating to commonly asked marketing questions.
- An online edition of "On Target: The Book on Marketing Plans."

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