Marketing Tips: How to Sell in a Competitive Market

Friday Dec 11th 2009 by Andrew Lock
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Plus, fun as a persuader, a tool to find the perfect helper and a lesson from Samsung on the advantage of tapping underserved markets.


Andrew Lock

A resourceful approach to business can make a big financial difference for a small business owner, especially in a tough economy. This week, marketing whiz Andrew Lock demonstrates how fun and creative problem-solving can benefit your business.


There are lots of methods to persuade people, but one you might not have considered is…fun! There’s a fascinating test in this episode, designed to get people to use the stairs rather than an escalator. I think you’ll be surprised at the result.

Our question for this episode revolves around a challenge that’s common to many businesses — how do you sell a product that lots of other businesses sell? In other words, how do you encourage customers to buy from YOU rather than your competitors? Listen up, you can apply the strategy I reveal to YOUR business.

There was a time when I thought that multi-tasking to the extreme, was a good thing! I’ve since learned that you need to stick to what you’re best at, as well as doing tasks that are the best use of your time. This week’s nifty click resource will help you outsource household tasks like moving, gardening and cleaning. No need to mow the lawn anymore

Samsung is a smart company. It knows it competes with the likes of Nokia or Apple’s iPhone. But, it found a niche that apparently no one else wanted to touch. It developed a mobile phone for Welsh speaking people — a potential market of around one million people.

Let me know your opinion about the topics covered in the show this week — leave your comment below, it’s really easy to do.


You'll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."

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