Marketing Tips: Customer Service IS Marketing

Friday Oct 9th 2009 by Andrew Lock
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This week’s episode of Help My Business Sucks shows how good customer service drives loyalty, looks at Web sales conversion, and takes advice from NetFlix.

Here’s another reminder that everything is marketing (and marketing is everything) with a story about Apple Customer service. I was impressed, and I think you will be too.

Is it better to use long copy or a video for your sales Web site these days? My answer might surprise you. Also, find out the average conversion on a Web site for cold (PPC) traffic as well as when you’re promoting an offer to a warm list.

Trying to find a decent WordPress theme is sometimes like trying to find a needle in a haystack. Fortunately, I reveal my trusted source for the best Wordpress themes. Shhh…don’t tell anyone. Check out lots more NiftyClicks.com.

Finally, we’ve got a big marketing lesson from Netflix. When my credit card recently declined on an order, they sent me a surprisingly nice e-mail. Maybe you can adapt it for use in your business.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do. Enjoy the show!


You'll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses "get more done and have more fun."

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