An Analyst's Perspective on Intuit’s Innovation Gallery Walk

Monday Apr 2nd 2012 by Laurie McCabe
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Laurie McCabe offers her take on Intuit's changing role as a small business technology provider and a quick look at the company's 401k Plan and Intuit Health Debit Cards for SMBs. 

Intuit's been evolving as a company and as a small business technology provider over the past few years. Moving way beyond accounting software, the company's mission is, according to CEO Brad Smith, "improve the financial lives of people." That mission shapes the transformation as Intuit moves from selling products to providing services and from providing applications to becoming a full-blown platform provider.

Small business analyst (and frequent contributor to this website) Laurie McCabe recently attended Intuit’s Innovation Gallery Walk and summarizes a few of the key services the company plans to offer small businesses, as well as some that are still in the research and development stage.


Last week I had the opportunity to attend Intuit’s Innovation Gallery Walk in New York City. Intuit uses the Gallery Walk to showcase new solutions that it is bringing to market as well as ones that are still in R&D.

This year’s Gallery Walk featured simulated storefronts and back offices to help demonstrate how Intuit’s solutions work for consumers and small businesses in the “real world.” It also provided some great insight into Intuit’s strategic direction in the areas of services and partner programs.

Read the complete article: Intuit: From Products to Services, Applications to Platform

Laurie McCabe has more than 20 years experience analyzing small business technology, trends and markets. Email her at laurie.mccabe@smb-gr.com, tweet her at lauriemccabe on Twitter or read Laurie's blog.

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