Study Looks at How SMBs Use Mobile Applications

Friday Apr 13th 2012 by Laurie McCabe
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The SMB Group's 2012 SMB Mobile Solutions Study reveals key differences and benefits of internal versus external small business mobile apps.

Does your small business rely on mobile applications to drive your day-to-day business? A study of more than 750 small business owners reveals a lot about how SMBs use mobile applications to help them solve business problems, but the results may surprise you.

Laurie McCabe, small business analyst, co-founder of The SMB Group and a contributor to this website, provides an overview of the 2012 SMB Mobile Solutions Study and its findings on internal versus external mobile applications for small business.


What are SMBs top business challenges, and how well do mobile solutions help them meet these challenges? Interestingly, that depends on whether you’re asking them about the benefits of having their employees use internal mobile apps, or the value of offering mobile apps and mobile-friendly web sites for external customers, partners and suppliers to use.

Read the complete article: The Yin and Yang of Mobile Applications For SMBs

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